Most people would think that by putting a gay mobster in Sopranos would totally ruin the show and have a little side story going and maybe even get the gay guys watching Sopranos.
Yet the quite opposite happened when "Vito" from the Sopranos was discovered to be gay by two wiseguys at a gay night club. The media of course blew up the entire scenario out of proportion and the fans, responded back...but not in a negative way.
The fans of the Sopranos instead started having bets on what would happen to the gay Mobster, it seemed as if everyone was happy, from the producers and the broadcasters (huge surge in rating) to the media outlets (more cover stories) to the gay-fans of the Sopranos who were glad that being gay wasn’t look down upon.
Ultimately sites such as "SopranoFamily.com" Sopranos Gay Mobster started popping up so people could vote. It turns out that when a gay character is introduced to the main stream public there is a initial rise in publicity for the show. Not to mention the general public is becoming more "open-eyed" to such things.
In the end, no harm was done and everyone thought the gay-mobster just made the whole story line for the Sopranos more interesting.
Simon West
Source: www.a1articles.com